Day 1 Tuesday, 17 November 2009
16:30-18:30 Registration
18:30-20:30 Networking, Mixer and Cocktail/Banquet (By Invitation Only)
Day 2 Wednesday, 18 November 2009
8:30-9:00 Registration
9:00-9:10 Welcome and Opening Remarks
9:10-9:30 Keynote Address
9:30-10:30 A Virtual World: The Future of Internet in China
The consumer's need for internet that is faster, smarter, and more convenient will continue to fuel rapid innovations within the internet space and technological advancement, pushing us into an unparalleled virtual future. Hence, the pressing question of what this fast approaching virtual future holds depends on the evolution of the industry itself. What new trends will come as a response to technological evolution and internet innovation? How will the internet meet growing consumer demands? And most importantly, what is the future of the Chinese internet space and the way China will consume the internet?
10:30-11:00 Networking and Refreshment Break
11:00-12:00 Real Profit in a Virtual World: Investing in the Chinese Internet
Investing in the right Chinese internet company can generate high yields and returns, but in the complex Chinese internet space finding which companies will generate real profit requires the ability to separate those that are just popular from what companies are actually generating substantial gains. This panel will discuss how to find these real investment opportunities that this virtual world has to offer. What sectors are “hot” and what are the upcoming cash sectors of tomorrow and how do you keep up with the fast pace of this virtual industry?
12:00-13:30 Lunch and Networking
13:30-14:15 Social Networking
The staggering success that Chinese social networking sites, such as QQ (owned by Tencent) has had in attracting millions of users and generating high revenues is due to their innovative business models and the high demand in this internet sector. But with the numerous amounts of social networks available to the consumer, when will the market reach saturation and what does this mean for the next phase of social networking? Our panelists will discuss this overarching issue, while engaging in discussion about the obstacles and challenges to building a successful Chinese social networking business. How can you generate revenue from your website? How do you manage the content of your users to prevent government blacklisting?
14:15-15:00 3G and Mobile Internet
With nearly half of Chinese internet users, 155 million people (CNNIC), accessing the internet via their mobile phones and that number expecting to increase, internet “on the go” is in booming demand. This panel will discuss the business opportunities that will evolve in the mobile internet sector and the new business models that will come as a result of the increasing number of mobile internet users. How does mobile and personal computer internet usage differ and how can companies balance both their mobile and web space internet needs to meet consumer demands? What will 3G’s effect be on mobile internet use in China? How can companies market their website domains on internet mobile technology?
15:00-15:30 Networking and Refreshment Break
15:30-16:15 Online Gaming
More than 20 million Chinese consumers engage in online gaming on a regular basis and spend approximately US$500 million playing online games. With this figure only expected to grow, the Chinese online gaming industry is ripe in business opportunities, technology development and investment. This panel will not only discuss building a successful online gaming business, but also address critical questions concerning the future of the online gaming industry. How sustainable is the Chinese online gaming industry’s growth and how are its negative impacts on Chinese society affect the way that Chinese consumers respond to online gaming in the future?
16:15-17:00 E Commerce
Despite the global economic downturn, E- Commerce in China has grown more than ever, and is forecasted to increase to 3.22trillion RMB by 2010 – IDC’s report. Yet few Chinese companies have been able to achieve longevity and solid consumer trust in this market. How does an E- Commerce site differentiate itself in a market that while experiencing growth is filled with multiple competitors? This panel will discuss these important issues and address how an E-commerce business makes itself attractive to the Chinese consumer.
17:00-17:10 Networking and Refreshment Break
17:00-18:10 Online Marketing and Sales
As a function of Internet popularity, Internet Marketing in China has become a valuable tool for businesses of all shapes and sizes. However, the internet landscape has also grown more complex, introducing new marketing channels such as social networking and mobile internet. Successful companies must be able to understand how to leverage these channels to create solid marketing strategies. Our final panel will revisit earlier topics from an online marketing perspective, helping companies to succeed in promoting
their brands.
18:10-18:20 Closing Remarks
18:20-20:00 The Tech Party (Open to all Participants)
